SHOP GP COLLECTIONS
GO PRIMAL MISSION
“To inspire our clients to dig deeper, fight harder, and find their beast every day.”
We know that life isn't always a walk in the park. It's about digging deep and finding your inner beast.
Go with confidence, go with pride...
GO PRIMAL - TRUST YOUR INSTINCTS
WHY GO PRIMAL?
At GO PRIMAL we don't compromise when it comes to quality. No matter what you're looking for, we guarantee durability. Primal living always involves blood, sweat, and tears. We are committed to providing quality active apparel to fit your rigorous and active lifestyle.
LOOK GREAT, DOMINATE
Our goal is for you to feel confident and motivated each time you slip on one of our shirts. We know that looking stylish matters; that's why we're committed to being your trusted choice for the gym, the lake, or the hardwood. We design clothing you love so you can focus on dominating the competition and looking great while doing it!
If you're thinking of giving up, remember your 'WHY' & #keepgoing
CHRIS FONTANA | GP FOUNDER & CEO
Like millions of others, I struggled with extreme weight gain. I also suffered severe panic attacks, depression, and alcoholism. I struggled to understand my 'WHY'. I wanted to throw in the towel many times throughout my life, but my primal instincts kicked in and gave me renewed strength and energy.
It was sink or swim. I chose to swim. I kept fighting and persevered in my battle with weight loss by shredding over 100 lbs! I took my life back.
I'm grateful every day I chose to dig deeper, trust my instincts, and GO PRIMAL!
GO PRIMAL is the result of my inner battles and a way to give back to others experiencing their own struggles and are ready to get up off the couch and into an active and healthy lifestyle!
My goal is to inspire, motivate, and remind people to find their courage within and change their life for the better! If I can do it, I know you can too.
So the next time you're suiting up, getting ready for a run or a workout, I hope you'll reach for your favorite GP tshirt or hoodie.. Go with confidence. Go with pride. GO PRIMAL.
I personally stand by my brand. I believe in this journey. I believe in you.
~Chris Fontana - PROUD SON, FATHER, HUSBAND, CEO
WE'RE BASED IN NEW YORK!!
The headquarters for GO PRIMAL USA are located in Lindenhurst, New York. The town has a proud heritage and is situated along the southern shores of Long Island.
We are grateful to operate from an area we call home. We are #longisland strong and supporters of shopping local. If you are a local business interested in partnering or distributing GP Apparel, please contact us here. We welcome the opportunity to work with you!
MOTIVATION COMES FROM WITHIN.
GO PRIMAL is a fitness & lifestyle apparel brand. Adversity is everywhere. We know because we’ve been there.
BELIEF IS EVERYTHING.
GO PRIMAL represents hope, victory, strength & resolve.
TRUST YOUR INSTINCTS.
PRIMAL INSTINCTS lie within each of us. These instincts are meant for us to harness.
GO PRIMAL: TRUST YOUR INSTINCTS
When it comes to feeling your best and taking it to the next level, always TRUST YOUR INSTINCTS.
GO PRIMAL: RISE AGAIN
When life knocks you down, you have to rise up and GO PRIMAL! It's not just a brand, it's a lifestyle!
COACHING & EMPOWERMENT
"THROUGH VULNERABILITY I FOUND STRENGTH."
-CHRIS FONTANA, CEO GO PRIMAL USA
GO PRIMAL isn't just a brand, it's a lifestyle. Training your mind is just as important (if not more) as training your body.
We're offering one-on-one coaching with GP CEO Chris Fontana. Chris has overcome everything from personal tragedy, extreme weight gain, alcoholism, depression and severe anxiety.
His straight forward approach to coaching is based on real life experience and tangible tools he employs in his daily life!
Each session is custom tailored to fit your specific circumstances, situation and objectives. The ultimate goal is to help you gain confidence using his C.O.A.C.H. technique:
Consistency, Ownership, Achievement, Courage & Honesty
Book a free discovery call to determine if PRIMAL MINDSET is right for you!!
GO HARD. GO FAST. GO PRIMAL.
THE PRIMAL MINDSET
LISTEN ON THE GO WITH SPOTIFY & NGBN TV
Can't get enough GO PRIMAL? We have your back with the launch of our Podcast THE PRIMAL MINDSET with Chris Fontana.
Chris knows first hand that life can knock you down and keep you down. He discusses his battles with anxiety, depression, extreme weight gain, alcoholism and how it helped him develop a mindset that inspired a brand & changed his life forever.
Join him every week along with different guests describing their encounters with various adversities, and what it took to overcome them.
Learn to train your mind, learn to persevere, learn to #TRUSTYOURINSTINCTS & #KEEPGOING no matter what.
If you are interested in appearing as a guest on the show, please click here to let us know more about your story to start the discussion.
We sincerely appreciate the overwhelming support of friends, family, co-workers and loyal customers!
PRIMAL SHOUTOUT TO #GPNATION